More news today on counterfeit goods. The Wall Street Journal reported today on Google and LVMH locking horns in the European courts over Google selling trademark keyword search terms to non-trademark holders for advertising purposes. For instance, the search term "LV handbags" might trigger an ad for fake LV bags or – perhaps even worse – for genuine TOD'S bags. The verdict was leaned in Google's favor, but both sides claimed victory. Google can continue selling trademarked names for ad search, yet advertisers must make clear whether the goods they are selling are genuine.
It's hard to see how LVMH can police this, as counterfeit goods comprise a staggering 7% of worldwide trade.
2 comments:
Hey man, what are you looking at in the picture at the top of the blog?
Also, http://www.jbsworld.com/, fyi.
Cheers
I think I was looking at some monks... too the url was taken by a travel agent. Oh well.
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