What the World Needs Now?

Nike's answer to this question is: another fitted polo shirt. In advance of the World Cup the athletic brand has plastered the Paris Metro with ads featuring famous footballers, including a brooding Cristiano Ronaldo and his multicultural posse. To my eye, the campaign lacks the characteristic 'oomph' one expects from Nike, doesn't relate to the brand and the product is downright dull. That said, I do like the flower emblem made up of Nike swooshes.